Our Dreamoc XL3 in Bausch & Lomb booth

Last week took place in Amsterdam (October 8-11), the congress of the ESCRS, the European Association of Cataract and Refractive Surgeons.

During this new edition, the objective was to address the advances in this ocular subspecialty and to show new products and technologies for this purpose.

Bausch & Lomb opted to show its latest developments through holography, relying on Paraddax for this purpose.

We were in charge of installing one of our most demanded holographic displays: the XL3, generating also the contents to show in a remarkable way all their new products:

The new all-in-one femtosecond laser VICTUS platform, theStellarisElite™ equipment for phacoemulsification and vitreoretin and other advances that, shown through this support, could be explained in a didactic and simple way.

The contents designed in 3D, allowed each device to be broken down, showing its most interesting details in an attractive way.

The integration of the XL3 in the stand provided an extra of state-of-the-art technology that was perfectly aligned with the image of innovation and future that Bausch & Lomb projected.

Having a holographic stand at a congress of this nature creates a point of interest that generates more visitor traffic to the brand's promotional space.

CLIENT: The development and design of this stand was carried out by the specialized company The Inside.

LOCATION: Amsterdam